The Endless "BUY"

This black acrylic box contains a digital screen displaying “BUY NOW.” Layers of spikes

extend toward the screen, creating a physical barrier between the viewer and the act of

purchase.

The Endless “Buy” examines how consumer desire is created through urgency and digital

interfaces. The phrase “BUY NOW” represents the persuasive language of online

consumption. The increasing density of spikes suggests the hidden consequences

behind impulsive desire. The work creates a conflict between attraction and danger: the

viewer is drawn toward the purchase prompt while facing potential harm. Through this

tension, the installation explores how consumer systems manipulate human desires and

turn them into a form of control.